Strategic Storytelling

Share List SGMB_URL = "http://carollempert.com/wp-content/plugins/social-media-builder/"; jQuery(".dropdownWrapper").hide(); In the summer of 2010 the now retired General Stanley A. McChrystal was Commander of the U.S. Forces in Afghanistan. One day, during an important briefing in Kabul, he was shown the following PowerPoint slide: It was meant to represent the most current Military strategy. Upon seeing the slide General McChrystal interrupted the briefing and said: “When we understand that slide, we’ll have won the war.” The room erupted in laughter. This is a [...]

Treat your Meeting like a Classroom

Share List SGMB_URL = "http://carollempert.com/wp-content/plugins/social-media-builder/"; jQuery(".dropdownWrapper").hide(); Better Meetings. Better Learning. I recently met a hip young woman who’d left a lucrative job in PR. She’d been a Meeting Planner at a very high-end company coordinating special events; the kinds of events where you-have-to-know-somebody-who-knows-somebody to even get on the waiting list. The kind that end up on Page Six of the New York Post. So I asked: Why on earth would you leave such a cool job? Her answer? I got [...]