Stories Help Business Developers sell more. Faster

Q1 is drawing to a close. This means business developers and sales professionals across industries are being questioned about their numbers: Are we tracking to goal? If not, why not? What else can we do to deepen our customer relationships and sell more, faster? When sales leaders and marketing directors ask me this last question I recommend storytelling. I recommend storytelling because it’s the one tool that builds trust and credibility with customers—while simultaneously creating desire for your product or [...]